The Rise of The Hotel Super Suite

24 October 2018

Take a look inside the new crop of luxury penthouses catering to the mega wealthy.

According to Simon Unsworth in his piece ‘The Rise of the Hotel Super Suite’ for The Journal from Mr Porter, the ‘super suite’, of which The Berkeley’s vast Crescent Suite and Grand Pavilion Penthouse are just two recent examples, is part of an arms race in which luxury hotel brands are pumping huge money into ever larger spaces.

Simon unpacks the hospitality space race and talks to luxury hotel experts including Luxury Branding Founder, Piers Schmidt.


Luxury Branding is a strategic advisor specialising in generating sustainable brand value. Its principal experience is in the ultra-competitive premium segments of the tourism, travel, hospitality and residential real estate sectors.1

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With a unique blend of ‘calculated creativity’,
Luxury Branding helps ambitious organisations to define and express how they are special, different, and better: special for their affluent customers, different and better than the competition.2

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Piers Schmidt and Ian R Douglas of Phoenix Global are the co-founders of Kingham Leigh.
This dynamic new partnership has been created to design, develop and operate innovative hospitality projects in Europe and beyond.3

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