The Rise of The Hotel Super Suite

24 October 2018

Take a look inside the new crop of luxury penthouses catering to the mega wealthy.

According to Simon Unsworth in his piece ‘The Rise of the Hotel Super Suite’ for The Journal from Mr Porter, the ‘super suite’, of which The Berkeley’s vast Crescent Suite and Grand Pavilion Penthouse are just two recent examples, is part of an arms race in which luxury hotel brands are pumping huge money into ever larger spaces.

Simon unpacks the hospitality space race and talks to luxury hotel experts including Luxury Branding Founder, Piers Schmidt.


Luxury Branding is a strategic advisor specialising in generating sustainable brand value. Its principal experience is in the ultra-competitive premium segments of the tourism, travel, hospitality and residential real estate sectors.1

Read More


With a unique blend of ‘calculated creativity’,
Luxury Branding helps ambitious organisations to define and express how they are special, different, and better: special for their affluent customers, different and better than the competition.2

Read More


Piers Schmidt and Ian R Douglas of Phoenix Global are the Co-Founders of Kingham Leigh.
This dynamic new partnership has been created to design, develop and operate innovative hospitality projects in Europe and beyond.3

Read More
further Stories

One Fine Mess?


Luxury villa rentals is a buoyant market, which positively grew through the pandemic, but we…

Luxury Mauritius Hotel Group, Sun Resorts, enters a new era as Sunlife

News Story

Sun Resorts with whom Luxury Branding first worked in 2001, today announces its brand-led…

Piers Schmidt visits Ecole hôtelière de Lausanne

News Story

In late September 2022, in his capacity as Adjunct Professor, Piers Schmidt visited Ecole hôtelière de…

All posts