This Little Piggy Went to Market

1 April 2022

An affiliate of U.S. private equity fund KSL Capital Partners has acquired the parent company of United Kingdom boutique hotel chain The Pig Hotels. Piers Schmidt comments for Hotel News Now.

On news of KSL’s acquisition of The Pig Hotels, Luxury Branding Founder, Piers Schmidt, was invited by Hotel News Now to contribute his opinion to Terence Baker’s piece, ‘KSL Capital Affiliate Acquires The Pig Hotels, a UK Boutique Hotel Collection’.

Piers Schmidt comments on the thinking behind the deal and what it may mean for one of the UK’s favourite independent hospitality operators.

Advisory

Luxury Branding is a strategic advisor specialising in generating sustainable brand value. Its principal experience is in the ultra-competitive premium segments of the tourism, travel, hospitality and residential real estate sectors.1

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Agency

With a unique blend of ‘calculated creativity’,
Luxury Branding helps ambitious organisations to define and express how they are special, different, and better: special for their affluent customers, different and better than the competition.2

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Ventures

Piers Schmidt and Ian R Douglas of Phoenix Global are the co-founders of Kingham Leigh.
This dynamic new partnership has been created to design, develop and operate innovative hospitality projects in Europe and beyond.3

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